Learn with Tredence | Long format + Educational Social Media Posters

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Project

Campaign

Long format + Educational Social Media Posters

Hours Delivered

84 Hours

Capability

Data Design Graphic Curation

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Learn with Tredence

Objective

The goal was to decipher the intricate content of the white papers and reimagine it in a storytelling format that appeals to a broader audience. This involved ensuring the content remained informative and accurate while being visually and narratively compelling.

Process

The design process was divided into multiple phases:

Research and Brainstorming

> We began with an in-depth research phase, understanding the core content of Tredence's white papers and identifying key advancements in AI technology.

> Extensive brainstorming sessions followed, focusing on determining the overall theme, direction, and artistic composition for the series. This phase was crucial in setting the tone and style that would resonate with the target audience.

Concept Development and Roughs

> Initial concepts and rough drafts were created to visualize the storytelling approach. This stage involved sketching out various ideas and layouts, experimenting with different narrative techniques and visual styles.

> Continuous refinement and feedback loops ensured that every concept aligned with the educational objectives and aesthetic vision of the series.

Theme Finalization and Finishing Touches

> This included defining the visual elements, narrative flow, and interactive features that would enhance the learning experience.

> The final delivery involved meticulous attention to detail, ensuring that every piece of content was polished and presented in a manner that was both engaging and informative.

Outcome

The result was "Learn with Tredence", a series that successfully bridges the gap between technical research and practical understanding. By modernizing scientific journal content, we created a series that not only educates the audience about the latest advancements in AI technology but also does so in an engaging and accessible manner. The final product stands as a testament to the power of creative storytelling in enhancing the impact of complex, technical information.

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