Singapore Reimagined | Visit Singapore

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Project

Campaign

Visit Singapore

Hours Delivered

320 Hours

Capability

Concept Design, UI/UX, Graphics, Illustrations & Animation

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Concept

Visit Singapore offers tailored itineraries, catering to 5 categories of Travelers visiting Singapore.

> Action Seekers

> Foodies

> Culture Shapers

> Explorers

> Collectors

> Socializers

This approach ensures flexibility and maximizes the travel experience.

Key Features

> Tailored Itineraries: Custom activities for people visiting Singapore.

> Illustrated Experiences: Engaging visuals of locations and activities.

> Audio Book Integration: Detailed audio guides for each suggestion.

> Interactive Planning: User-friendly interface for flexible planning.

Approach

> Research: Analyzed travel trends and preferences post-COVID.

> Design: Created a visually rich and intuitive platform.

> Content: High-quality illustrations and engaging audio guides.

> Testing: Iterated based on hallway testing.

Outcome

The campaign yielded exemplary results, significantly boosting interest and travel bookings to Singapore from India. The key achievements included:

> Increased Engagement: High user engagement with the platform, with positive feedback on the interactive and illustrated experience.

> Enhanced Travel Planning: Users appreciated the tailored itineraries and flexibility in planning their day, resulting in a seamless travel experience.

> Brand Alignment: The platform effectively aligned with the Singapore Tourism Board's brand, showcasing Singapore as a vibrant and versatile destination.

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