Vittalect Alcovbev LLP sought to capture the North Indian market with Black Beast, the pivotal second chapter in their "Beast" trilogy. Positioned between Golden and Himalayan Beast, the brand required a cohesive narrative to link three lion brothers. The challenge lay in evolving the mascot into a rugged, commanding figure—a pirate-captain of the Indian jungles who rules the night. We needed to bridge the gap between untamed wilderness and premium, high-end spirits.

After two decades of success in Japan, the brand set to introduce its deeply rooted philosophy to a new, diverse audience in Vietnam. The client required a cohesive brand elevation that moved beyond a simple menu list to a comprehensive visual identity. They needed to communicate their heritage, the purity of their ingredients, and the passion of their preparation across all online and offline touchpoints.

The client sought to enter a saturated market where heritage and visual storytelling are paramount. They needed a design language that translated the "Golden Beast" persona into a tangible, premium experience that would resonate instantly with a discerning target audience. The challenge was to balance a bold, aggressive mascot with the refined aesthetic expected in high-end hospitality and retail environments.

We collaborated with Tripoto and the Singapore Tourism Board to create an online platform that simplifies itinerary planning for Indian travelers post-COVID. Our goal was to cater to couples, groups, solo travelers and families, reigniting their interest in visiting Singapore.